KISS Products, Inc., the leader in groundbreaking innovative beauty products for the at-home user since 1989, opened its doors to the public with its first interactive experience, Beauty Bar by KISS. The brand invited guests to receive complimentary manicures and lashovers, choosing from dozens of nail designs and lash styles.
“We are very excited to unveil the Beauty Bar by KISS,” said Annette Devita-Goldstein, Senior Vice President of Global Marketing at KISS Products, Inc. “This pop up is a new and engaging way to experience our brand. KISS makes extraordinary, salon quality beauty products that are accessible to all women. So for us, the Beauty Bar is not only a way to connect with our brand fans, but we also want other women to experience KISS products in a fun and memorable way.”
To kick-off the Pop Up Beauty Bar, KISS partnered with actress and singer Teyana Taylor to host the press preview event on Thursday, September 28. “I am ecstatic to be partnering with KISS,” says Taylor. “I love all things beauty and am always changing up my look. There are no rules when it comes to beauty, I love bold looks, and bringing the drama with KISS Nails & Lashes.” Everyone knows Teyana Taylor from her skateboard days with Pharrell to becoming a G.O.O.D music artist and recently SLAYING fashion week walking numerous runways. We were so excited to see her as a part of this beauty bar!
To add to the excitement, KISS Products, Inc. enlisted two superstar Beauty Influencers, Patrickstarrr and Larlarlee who talked about all things KISS nails and lashes during the two-day consumer focused event. Both got their big start from Youtube and have become two of the biggest MUAs and beauty bloggers ever.
The Beauty Bar by KISS, was located at 224 Mulberry Street (Between Spring and Prince) was open to the public on September 29th, 2017 and September 30th, 2017, from 11:00am – 7:00pm.