Houston needs us now more than ever. With the devastation Hurricane Harvey has caused, it’s our duty to give back and make sure we provide a safe haven for those in need. Shea Moisture believes in this philosophy and stood by their word, creating a week-long event, Healing Houston. Several activations or events, took place during the week to show support for the city, which were sponsored by Shea Moisture, Glynn Jackson Agency and Beauty Under One Roof.
The first event or activation featured a partnership with Ogle Beauty School to give makeovers to 25 men and women who were affected by the Hurricane. Shea Moisture samples and gift bags were distributed as well. Veteran Outreach was the next activation, which includes feeding 100 veterans while providing Shea Moisture products and goodie bags.
Two of the biggest activations led by Shea Moisture includes the Hurricane Relief Day and Beauty Under One Roof (BUOR) Impact Houston Show. At the Hurricane Relief Day, a freight truck greeted hurricane survivors with personal care products, clothing, gently-used furniture, baby goods, water, and non-perishable goods. Seeing the smiles on residents faces proved the day to be beneficial and appreciative. Some came with nothing and giving them necessary items was a start in rebuilding their Houston life.
BUOR was a fashion and hair show-inspired and focused on the community of Houston. All models were styled using Shea Moisture products while local barbers and hair stylists showcased their talents. Local philanthropists, like Trae the Truth, were recognized for their efforts in rebuilding the community. Trae was honored as Humanitarian of the Year.
The last activation was the Shea Moisture Cared Community School partnership, which was a Internal Latin School Partnership Service Day for students affected by Harvey. Shea Moisture not only proves they sell quality products, but they overall care about their customers and will help in times of need. The continued effort to improve Houston is one of many reasons why Shea Moisture is the megahouse they are today.