INDUSTRY NEWS

Sephora Announces Its First Beauty Convention, Sephoria: House of Beauty

With all of the wide variety of colors, swatches, and tools to play with, walking into a Sephora is pretty much the beauty version of going to Disneyland. But now, in honor of their twentieth anniversary, that beauty festival mentality is becoming even bigger and much better. Sephora just announced that they’re going to be throwing their first convention later in the year. It will be like Sephora’s version of BeautyCon. On October 20 and 21 at the downtown L.A. location, Sephora will be hosting Sephoria: House of Beauty, a “highly-immersive two-day beauty event fusing high-touch physical and digital experiences,” the brand said in a statement. They haven’t said what the experiences will be, but you can count on plenty of IG worthy content.  

According to Sephora, there will be rooms to dissect, and attendees will have the chance to chat with influencers, brand founders, and other beauty industry giants. The event will also include more than 50 of Sephora’s brands, including skin care, hair care, makeup, and fragrance, along with “personalized products” that will be available to take home. Tickets for Sephoria: House of Beauty go on sale on July 21, but VIB and Insider Rouge members will be given first dibs. Tickets are sure to go fast, so don’t miss out! been using Crayola products to color paper since your childhood. Now you can use them to color your face as well.

Crayola Launches Makeup Line

Most of us are familiar with Crayola products from when we were kids! The iconic crayon company has launched Crayola Beauty, a line of eyeshadows, blushes, mascaras, and more, in collaboration with beauty and fashion brand ASOS. The products will be sold solely at the retailer’s website. Available in 95 shades, which are all Vegan, the 58 products range from $15 to $40. And while there are plenty of your standard makeup offerings, the lip, cheek, and face “crayons” are forecasted to be the standout product, as they let people show off their creative side on a skin canvas. Crayola is sticking by their core brand by using the same names for shades on the face crayons as it does with the crayons kids. This line will be sure to meet the needs of those who desire a colorful look.   

 

K-BEAUTY’S NATURE REPUBLIC LAUNCHES IN SAUDI ARABIA

K-beauty brand Nature Republic has officially opened its first store in Saudi Arabia, according to a report published by the Korea Times. The new store will be their flagship store and is located in Riyadh’s Al Nakheel Mall. The K-beauty brand has partnered with local retailer Fawaz Alhokair and plans to open four more stores in the country by the end of the year.  “We have thoroughly prepared for nearly two years, conducting various surveys and setting market strategies, to tap the Saudi Arabian market,” a Nature Republic representative told the Korea Times. “We entered Indonesia successfully earlier this year, and now we have set up a presence in the Middle East. We will continue to expand in Saudi Arabia and beyond, especially into oil-rich member countries of the Gulf Corporation Council (GCC).”

Lush Opens World’s First ‘Naked’ Store In Bid To Reduce Plastic Waste

Cruelty-free giant Lush has opened a ‘naked’ store in a fight to tackle the growing global plastic troubles.  The store, which opened on June 1 in Milan (Italy), sells only products without packaging. In a statement to Plant Based News, a spokesperson said: ” A new experiment for the brand, the shop is a celebration of innovation and creativity through products totally free of packaging and, through in-store events, workshops and film screenings, aims to be a place for customers to share and exchange ideas for a future without plastic.”  

According to Lush, it is a ‘sad fact’ that plastic particles in our oceans are killing marine wildlife at a rate it describes as ‘staggering’.  In an effort to help find a solution, Lush will launch a new online campaign on June 8 – World Oceans Day. The campaign has a goal to ‘raise awareness of the effect of single-use plastic on ocean life and start a discussion with customers on how we can tackle this worldwide issue as consumers’.  The spokesperson added: “At Lush, we have always tried to use creative solutions to make a positive impact on the planet, like the invention of the first-ever solid shampoo bar, which saves nearly 6 million plastic bottles yearly, and, more recently, offering customers a solid alternative to liquid shower gel. Currently, over 40 percent of Lush’s AYR product range is completely ‘naked’ (packaging free).”