The Only Dryer You’ll Ever Need: Amika’s The Alpha 360º

If you’re anything like us, you may find yourself burning through your heat tools with a frustrating frequency. Either they don’t work as well as hoped, they lack features, or they simply die too soon. The tools have from amika have always been our go-to, with their incredible quality, amazing features, and long lifespan, there’s so much to love. With their latest launch, you’ll be set for years to come. 

When we heard that the Alpha 360º was launching, we knew it was going to be a big deal. Amika’s research and development team regularly hit it out of the park; if they were launching a new product, we knew it was going to be insane. 

To start, it’s important to note that this dryer is comfortable to use. It’s built to be ergonomic with two rotating dials that help you switch between speed and temperature quickly. Not only does this make use more comfortable, but if you’re a stylist, it helps prevent fatigue and enables you to work more efficiently. 

Made to suit all hair types, this stunning dryer has two-speed settings, three heat settings, and a cool shot setting to lock in styles. One of the most unique features is that you can switch between producing positive and negative ions which help to either add volume or seal in moisture. The dryer also uses the power of far-infrared heat, which helps to lock in further moisture, keeping hair healthier as its heat dried.

Some of our readers might initially balk at the $300 price tag, but it’s important to remember that this is an investment piece backed by a five-year warranty. We can’t think of another hot tools company offering a warranty for nearly as long! The Alpha dryer uses a state of the art brushless motor, which is part of what makes it so durable, it’s not only long-lasting but quiet too.