Natural cosmetics have come a long way in the last few years. While many used to think that you could choose effective or natural, these days there are plenty of natural, limited ingredient and organic products that are just as effective. There are plenty of companies making great products; here are a few of our favorites.

100% Pure – Fruit Pigmented Mermaid Palette

Made with fruit and vegetable pigments, this stunning palette features a blush, luminizer and three stunning shadows in easy-to-use neutrals. Inspired by mythical mermaids, pink-cloud sunsets, and the sun’s reflection on emerald ocean waves, this palette makes a perfect addition to your collection.

Real Purity – Lipstick

Made with a blend of organic aloe vera extract and sweet almond oil, this lip color provides soothing moisture and protection from the sun. The candelilla wax offers a barrier against irritants and can help treat inflammation of the skin, which makes it perfect for the winter.

Burt’s Bees – Goodness Glows Full Coverage Liquid Makeup

Made from 98.9% natural, easy-to-understand ingredients, this stunning liquid mineral makeup comes in 18 shades including many darker hues. We love that it’s formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances; dermatologist tested, and never tested on animals.