Nail extensions on the red carpet are a growing trend and on the rise now that the long-coveted looks of celebrities are more accessible to the average consumer. Acrylic extensions have long been the option of choice, but gel is becoming a more popular alternative, since it is less damaging to the nail.
“Gel extensions definitely are trending right now,” said Tracylee, celebrity nail artist and nail industry veteran for ORLY in an interview with WWD. “The problem with gel extensions in previous years was that the gel was not as strong as acrylic, so people would have issues. Brands have finally figured it out through technology to make products that will last a little bit longer and are stronger than previous years.”
With the launch of ORLY’s Builder in a Bottle, a soak-off sculpting gel for nail extensions, Tracylee says that the options are more thrilling than ever “The reason I like it is that it’s as strong as a hard gel but it soaks off. It’s the first of its kind.”
There is already a dedicated following using the new ORLY line, including Cardi B and @Nailson7th Manicurist Jenny Bui and Danai Gurira’s nails with @luxebyTracyLee.
The gel builder allows for a full set to be done in record time – as little as 45 minutes for new and 25 minutes for a fill. We love that the line allows you to increase the length of your nails without the painful cracking and damage of traditional hard gels and acrylics. The builder itself is a clear, self-leveling formula that allows for tons of variation and artistic freedom.
If you read about nail polish ingredients in our last issue, you’ll be pleased to know that the formula is vegan, cruelty free, and formulated without Toluene, Formaldehyde, Dibutyl Phthalate DBP, Formaldehyde, Resin, Camphor, Ethyl Tosylamide, Xylene, MIT, Gluten, Parabens, Animal Derived Ingredients, Triphenyl Phosphate(TPP).