Sustainability Takes The Lead in 2019

Sustainability is key as we head into 2019. Businesses in all industries are investing in sustainable methods, and the beauty industry is leading the way. In advance of the 2019 Sustainable Cosmetics Summit (in New York and Paris this May) Ecovia Intelligence shares it’s insights into the changing market.
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> Global demand for natural & organic cosmetics. Initially stemming from Europe and North America, demand for natural & organic cosmetics is becoming increasingly global. Asia’s share of the international natural cosmetics market is expected to continue to rise, as its consumers seek products without contentious synthetic chemicals. More natural & organic product launches are likely to be in the Asia-Pacific, as well as other regions.

> Multinationals launching natural & ethical lines. In the last 12 months, Unilever launched Love, Beauty & Planet, Henkel introduced Naturebox, and L’Oreal launched Seed Phytonutrients and La Provençale Bio. On the launch pad are P&G’s Pure by Gillette and Garnier’s new organic skin care line. More such product launches are likely as multinationals continue to chase the ‘ethical dollar’.

> Investments and acquisitions. Expect to see more investments and acquisitions involving natural & organic cosmetic firms in 2019. Some of the notable acquisitions in the last 12 months were Logocos Naturkosmetik by L’Oreal, The Organic Pharmacy by Istituto Ganassini, and Natural Products Group by Groupe Rocher.

> Reducing packaging impacts. Consumer concerns about plastic pollution in the oceans and landfill is making cosmetic & personal care companies address their packaging impacts. A growing number of companies are looking at sustainable materials and / or eco-design approach.

In 2018, REN Clean Skincare received the Sustainable Packaging Award (Sustainable Beauty Awards) for using ocean plastic. More companies are likely to follow REN Clean Skincare, P&G and Henkel in using ocean plastic in product packaging.

> Sustainable sourcing. Cosmetic and ingredient firms will continue to invest in sustainable sourcing of raw materials. More sustainability schemes are likely to be introduced for single ingredients, as well as general sourcing practices. In recent years, we have seen many new standards, covering base ingredients (sustainable oils), minerals (Responsible Mica Initiative) and ingredient types (sustainable seaweed). In 2018, Union for Ethical BioTrade launched the Sourcing with Respect label…

> Ethical labels. Expect to see more ethical labels on cosmetic & personal care products in 2019. In the last few months, Herbal Essences got Environmental Working Group (EWG) Verification label and Natura Brasil products received Leaping Bunny certification. Other labels making headway include Vegan, Halal, Non-GMO, as well as COSMOS and Natrue (natural & organic labels).

> Clean beauty retailing. Credo Beauty has already made its mark in the US as a clean beauty retailer. More such retailers are likely to open their doors in North America and Europe. At the same time, more conventional beauty retailers are having ‘clean beauty’ sections. Sephora and Space NK are two such retailers devoting shelf-space to beauty products without contentious chemicals.

Indie brands will continue to gain popularity; Douglas recently announced plans to expand its range of small niche brands in its European retail network.

> Growing power of millennials. The millennials are already some of the most avid buyers of natural & organic products; they will wield greater influence as their spending power continues to rise. As they buy more from online platforms, Amazon and other e-retailers will gain market share for natural & ethical products.

Ecovia Intelligence will cover such developments at the following events… Sustainable Cosmetics Summit North America (8-10 May, New York) Natural Cosmetics Masterclass: Future Directions (22 May, Paris) Sustainable Cosmetics Summit Europe (4-6 Nov, Paris) Sustainable Cosmetics Summit

Since 2009, the Sustainable Cosmetics Summit has been covering sustainability issues in the cosmetic & personal care industry. The international series of summits now takes place in the major geographic regions of the world. The tenth North American edition will be hosted at Park Central New York on 8-10th May 2019. More information is available from

Natural Cosmetics Masterclass
Organised by Ecovia Intelligence, the Natural Cosmetics Masterclass will take place in Paris on 22nd May 2019. For over 12 years, we have been hosting masterclasses and workshops at various international locations that include London, Paris, Nuremberg, Bologna, Barcelona, New York, São Paulo, Auckland, Dubai, Bangkok, Singapore, and Hong Kong.